Beyonce & Jay-Z Are Trademarking Blue Ivy’s Name
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Will there be a line of ‘Blue Ivy’ baby products soon? New parents Jay-Z and Beyonce are already taking the first step toward branding their baby girl!
Baby Blue Ivy Carter is so famous she’s trademarked, according to The Washington Post! On Jan. 26, Jay-Z and Beyonce filed an application with the U.S. Patent and Trademark Office to protect their little superstar’s name — and reserve it for a future line of Blue-approved baby products, no doubt.
But Blue better watch out — other enterprising folks tried to trademark her name, too! Fashion designer Joseph Mbeh submitted an application to trademark “Blue Ivy Carter NYC” on Jan. 11, and another applicant filed on Jan. 20 for “Blue Ivy Carter Glory IV” to use on a line of fragrances.
Lucky for Blue, the trademark office denied both filings because the name belonged to “a very famous infant” and would trick consumers into thinking Jay-Z and Beyonce approved the products.
Beyonce’s company, BGK Trademark Holdings, filed the application, and it’s still pending. But because parents can legally trademark the names of their minor children, it’s basically a done deal.
There’s one surprising contender for the use of Blue’s name — a boutique in Sturgeon Bay, Wisconsin! The store “Blue Ivy” filed on Jan. 19, 2011 before Beyonce was even pregnant and was approved on Aug. 23! Now the owners can use the name on their store, Web site and other related items — unless some multimillionaire celebrities want to make an offer on the trademark…
Would YOU buy a line of “Blue Ivy Carter” baby items?
-Anna Moeslein
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nene
Posted at 11:19 AM on February 9, 2012
people are trying to use blue ivy as advertisement and product. all her parent’s are doing is protecting their child’s name so no one names her after something ridiculous. people have already named a strain of marijuana after her smdh theyre just protecting her. we dont even know if this is true though so dont even believe it until you see it come out of bey or jay’s mouth. we live in that day in age now.
Ashton
Posted at 10:51 AM on February 9, 2012
Jay-Z and Beyonce act like they are the first people to ever have a baby. They need to get over themselves. smh
Courtney
Posted at 10:43 AM on February 9, 2012
Bey & Jay are so over the top and this isn’t gonna happen trademarking a name of a child has never been done before people copy others all the time
