No Apple Media Event on September 7th

Late yesterday, a report broke on Japanese site Kodwarisan claiming that Apple will be holding its annual fall media event on September 7th. Apple for the first time is expected to introduce new iPhone hardware at the event.


But sources have now flatly denied to the well-connected Jim Dalrymple of The Loop that any such media event will take place on that date.

Reports began to surface yesterday that Apple would hold a special event on September 7 to launch the new iPhone, but that’s not happening.

According to my sources, Apple will not have an event or launch the next iPhone on September 7. It’s hard to say how that specific date was chosen by the sites that started the rumor, other than it fits into the timeline of previous Apple events.

Dalrymple is known to have solid sources at Apple, and has occasionally appeared to be an unofficial outlet for the debunking of rumor claims.